September 15, 2009 - Omaha – It’s official, summer is over. And so too is the RFA’s Flex-Fuel Challenge Summer Photo Contest. After more than 1,100 submissions over the course of June and July, voting for the winners has finally ended.

Rich Johnson (at right), Omaha, NE, won Grand Prize for his photo “Smelling the Wildflowers.” Rich’s photo was judged based on creativity as well as quality. For his effort, Rich received a $1,000 fueling card.

Heather Litton of Westerville, Ohio, won the Most Voted Award for her photo entitled “Ethan.” Heather won $100 in fuel as a result of receiving the most votes at www.E85challenge.com.

“Congratulations to Rich, Heather, and all those who participated in this contest,” said RFA Director of Market Development Robert White. “Educating consumers is all about engaging them where they live and in ways that motivate them to act. Based on this contest alone, tens of thousands of Americans were exposed to ethanol-related information, many for the first time.”

The Summer Photo Contest was a promotional event designed to engage consumers on the use of ethanol by asking them to submit their favorite picture from the summer. Between June 15th and July 31st, more than 1,100 consumers submitted photos, the first 500 of which received a $10 gas card for their participation.

This marks the second in a series of similar promotional events by the RFA. The first involved a challenge to college students to explain what renewable meant to them, either by video or picture.

Currently, the RFA is sponsoring a Favorite Photo Contest from Sturgis – the famed motorcycle rally in Sturgis, SD. The RFA was a proud sponsor of the Legendary Buffalo Chip Campground, an unofficial home of the Sturgis rally. 
 

 Winning Photo: Smelling the Wildflowers